Ads
Meta ads lead management, from ad to conversation
Connect your Meta ads to the same inbox, contacts and workflows your team already uses. Lead Ads become contacts, chats from click-to-message ads carry the ad they came from, and spend alerts go to the people who can run ads.
Highlights
Lead Ads to contacts
Form submissions become contacts and can start a workflow the moment they arrive.
Click-to-message attribution
Chats started from click-to-WhatsApp, Messenger or Instagram ads are tagged with the ad.
Ad comments, moderated
Comments on dark posts land in the inbox, and your moderation rules cover them too.
Boost a post
Turn a published Facebook or Instagram post into an ad. A confirm screen shows the maximum spend first.
Spend alerts
Alerts go to the people who can run ads, and ad alerts can also go to Slack or Microsoft Teams.
Ad-triggered workflows
Use ad events as workflow triggers to tag, route and follow up with new leads.
Ads
Every lead in one place
When someone fills in a Lead Ad, they become a contact in Open Motives. A workflow can greet them, add a tag, notify sales or sync them to HubSpot or Google Sheets. Nobody has to download a CSV from Ads Manager.
- Lead Ads submissions become contacts
- Start a workflow on arrival
- Sync to HubSpot or Google Sheets
- Notify your sales team
Ads
Know which ad started the chat
Click-to-WhatsApp, Messenger and Instagram ads open a conversation in your shared inbox, tagged with the ad that started it. Your team sees the context, and you can see which ads lead to real conversations.
Ads
Ad comments without the blind spot
Comments on dark posts don't appear on your page, so they are easy to miss. Open Motives brings them into the inbox next to your other comments, and moderation rules can hide spam, links or profanity automatically.
- Dark-post comments in the inbox
- Moderation rules apply
- Reply from the same feed as your other comments
Ads
Boost with a clear limit
Boost a published Facebook or Instagram post from Open Motives. Before anything goes live, a confirm screen shows the maximum you could spend, and spend alerts go to the people who can run ads.
Works with
Ads: frequently asked questions
Which ad platforms does Open Motives support?
Meta ads: Facebook and Instagram, including Lead Ads, click-to-WhatsApp, click-to-Messenger and click-to-Instagram ads.
Can Facebook Lead Ads go straight into a CRM?
Lead Ads submissions become contacts in Open Motives and can start a workflow that creates or updates the contact in HubSpot, adds a row to Google Sheets or notifies your team.
Can I see comments on dark posts?
Yes. Comments on your ad dark posts land in the shared inbox, and your moderation rules cover them too.
How do I avoid overspending when boosting a post?
A confirm screen shows the maximum spend before a boost goes live, and spend alerts go to the people who can run ads. Roles and per-account rights decide who on your team can act on an account.
Related features
Workflows
Build social media automation workflows on a visual canvas: 35 triggers, 29 actions, AI steps and 12 templates, with dry runs and run history.
Learn more →Shared Inbox
A social media shared inbox for WhatsApp, Instagram, Messenger, Telegram, email, SMS and comments, with routing, SLAs and AI help built in.
Learn more →Analytics & Reports
Social media analytics for every channel in one overview, with AI insights that cite the numbers and branded client reports that send themselves.
Learn more →Made for agencies, support teams, creators, small businesses, online stores.
Run your social media from one open workspace.
Start on the Free plan, connect your channels and invite your team when you're ready.
Free plan · No credit card · Billed per workspace