Facebook Pages · Conversations & publishing
Manage Facebook Page comments and posts from one workspace
Answer comments on your Facebook Page posts and ads from a shared inbox, and schedule Page posts on the same calendar as your other networks. Moderation rules and workflows take care of the repetitive parts.
What you can do with Facebook Pages
Page and ad comments in the inbox
Comments on your posts — and on dark posts used in ads — land in the shared inbox, routed to whoever is on shift.
Moderation rules
Hide spam, links, phone numbers or profanity automatically, test rules before switching them on, and undo any hide from the log.
Private replies to comments
Reply to a comment with a private message and buttons, once per comment and within Meta’s 7-day window.
Scheduling with approvals
Write once with a live Facebook preview, then use queues, recurring posts and best times. Owners, reviewers and multi-step approvals keep every post on track.
Boost posts and Lead Ads
Turn a published post into an ad, with a confirm screen that shows the maximum spend first. Lead Ads form submissions become contacts and can start a workflow.
Analytics and reports
See every channel in one overview, with AI insights that cite their numbers and branded client reports on a schedule.
Use cases
How teams use Facebook Pages in Open Motives
Weekend hours for a bakery
Kettle & Co. schedules its weekend opening hours to Facebook and Instagram in one go, and the post goes out at the best time for its audience.
Clean ad comments for an agency
An agency running ads for a client hides spam and phone numbers on dark-post comments automatically, so the client never sees them.
Leads for a local gym
A gym’s Lead Ads submissions become contacts, are tagged “lead” and trigger a welcome message and a Slack alert for the front desk.
Setup
Connect Facebook Pages in minutes
No code needed. You can connect on the Free plan and invite your team later.
- 1Sign in at app.openmotives.com and pick the workspace for this brand.
- 2Add a channel, choose Facebook Pages and sign in through Meta’s official login.
- 3Select the Pages you manage that you want to connect.
- 4Connect Messenger as well if you want the Page’s private messages in the inbox.
- 5Set up moderation rules and routing for comments.
Facebook Pages questions
Can I schedule Facebook Page posts?
Yes. Write once, preview the Facebook version, and schedule it on the shared calendar with queues, recurring posts and best times.
Can I reply to Facebook ad comments?
Yes. Comments on ads, including dark posts, come into the shared inbox, and your moderation rules apply to them too.
Are Page messages included?
Private messages to your Page come in through the Messenger channel. Connect it alongside your Page to see comments and messages in one inbox.
Can I boost a Facebook post from Open Motives?
Yes, for a published post. A confirm screen shows the maximum spend before anything is boosted.
Is there a free plan?
Yes. The Free plan needs no credit card and includes the whole product with 2 connected accounts, 3 workflows, 500 contacts and 2 team members. Pro is $49 per workspace a month, with a 14-day free trial.
Related channels
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