Instagram · Conversations & publishing
Manage Instagram DMs, comments and posts in one place
Answer Instagram DMs, story replies and comments from the same shared inbox as your other channels. Then plan Reels, Stories and carousels on one calendar, with captions checked against Instagram’s 2,200-character limit before anything is scheduled.
What you can do with Instagram
DMs and comments in one feed
DMs, story replies, comments and mentions from every connected Instagram account arrive in the shared inbox, routed to whoever is on shift.
Comment moderation rules
Hide spam, links, phone numbers or profanity automatically. Test a rule safely before switching it on, and undo any hide from the log.
Comment-to-DM workflows
When a comment contains a keyword like “price”, send a private reply with buttons — once per comment, within Meta’s 7-day window for private replies.
Reels, Stories and carousels
Plan posts in one composer with a live Instagram preview, first comment, queues, best times and approvals. Long videos can become captioned vertical clips for Reels.
Analytics and client reports
Followers, engagement and reach in one overview, AI insights that cite the numbers they’re based on, and branded reports sent on a schedule.
Ads that start conversations
Chats from click-to-Instagram ads are tagged with the ad, and comments on dark posts land in the inbox with your moderation rules applied.
Use cases
How teams use Instagram in Open Motives
Turning “price?” comments into leads
When Kettle & Co. posts its autumn menu, every comment asking for the price gets a private DM with “See prices” and “Talk to us” buttons, and the contact is tagged as a lead.
Thanking story replies
A florist uses the “Thank story replies” template, so everyone who replies to a story gets a thank-you DM and the team only steps in for real questions.
Client sign-off for an agency
An agency drafts a week of Reels for a café client, and the client approves them in a branded portal before anything is scheduled.
Setup
Connect Instagram in minutes
No code needed. You can connect on the Free plan and invite your team later.
- 1Make sure your Instagram account is a professional (business or creator) account.
- 2Sign in at app.openmotives.com and choose the workspace for this brand.
- 3Add a channel, choose Instagram and sign in through Meta’s official login.
- 4Pick the Instagram accounts to connect.
- 5Turn on routing and any comment moderation rules you want.
Instagram questions
Can a team share one Instagram inbox?
Yes. DMs and comments go to a shared inbox where each conversation has an owner, so your team can split the work without sharing a password or a phone.
Can I auto-reply to Instagram comments with a DM?
Yes. A comment-to-DM workflow sends a private reply when a comment matches your keywords. Meta allows one private reply per comment, within 7 days of the comment.
Do I need an Instagram business account?
Instagram only gives third-party tools access to professional accounts, so switch to a business or creator account first. You can do that for free in the Instagram app.
Can I schedule Instagram Reels and Stories?
Yes. Plan Reels, Stories, carousels and feed posts on one calendar, with a live preview, first comment and best times to post.
Can I hide spam comments automatically?
Yes. Moderation rules can hide spam, links, phone numbers or profanity, and every hide can be undone from the log.
Related channels
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