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Guides for teams who run social media
Practical, no-fluff advice on inboxes, publishing, automation, AI and client work.
Latest articles
MCP Server for Social Media: What It Means for Your Team
What an MCP server means for social media teams: your AI assistant drafts posts, works the inbox and reads analytics with scoped keys, approvals and audit logs.
AI customer service that knows when to hand off: a practical playbook
A practical playbook for AI customer service with human handoff: build the knowledge base, choose draft or auto-send, spot sensitive topics and measure results.
Instagram comment-to-DM automation: how to set it up safely
Set up Instagram comment-to-DM automation without breaking Meta's rules: keyword triggers, private replies, the 7-day window, once-per-comment and spam limits.
Per-Seat vs Per-Workspace Pricing for Social Media Tools
Per-seat vs per-workspace pricing for social media tools, with worked examples showing what a growing team or agency really pays as headcount and clients grow.
WhatsApp Business App vs API: which one does your business need?
WhatsApp Business App vs the Business Platform (Cloud API): costs, the 24-hour window, templates and team access explained, plus when to use QR or Cloud API.
Best Time to Post on Social Media: How to Find Your Own
Generic charts can't tell you the best time to post on social media. Learn to read your own engagement data, test slots with a queue and adjust per network.
How to manage Instagram, WhatsApp and Messenger messages in one inbox
A practical guide to setting up a social media shared inbox for Instagram, WhatsApp and Messenger, with routing, saved replies and habits your team will keep.
How to Build a Social Media Approval Workflow for Agency Clients
A practical guide to a social media approval workflow for agencies: approval modes, no-login client review, comments, version history and deadlines.
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