Threads · Publishing
Schedule Threads posts from the same composer as Instagram
Plan Threads posts on the same calendar as Instagram, X and Bluesky. The composer checks Threads’ 500-character limit and shows a preview, so one idea becomes the right post for each network.
What you can do with Threads
Write once, fit Threads
Start with one shared caption and adjust the Threads version, with the 500-character limit checked before scheduling.
Calendar and queues
See Threads beside every other network, fill posting slots from a queue and drag to reschedule.
AI captions
Write with AI from a short brief, with a version for each network in your brand voice.
Approvals
Owners, reviewers and multi-step approvals for teams and clients.
Use cases
How teams use Threads in Open Motives
Menu news at a bakery
Kettle & Co. posts “cardamom buns are back” to Instagram with a photo and to Threads as a short conversational post, from one draft.
A creator cross-posting
A creator schedules the same idea to Threads, X and Bluesky each morning, adjusted to each network.
Client content for an agency
An agency adds Threads to a client’s plan without a new tool — the same approvals and reports apply.
Setup
Connect Threads in minutes
No code needed. You can connect on the Free plan and invite your team later.
- 1Sign in at app.openmotives.com and choose your workspace.
- 2Add a channel, choose Threads and sign in through Meta’s official login.
- 3Select the Threads profile to connect.
- 4Add Threads to your queues and approval settings.
Threads questions
Can I schedule Threads posts?
Yes. Connect your Threads profile and schedule posts from the same composer and calendar as your other networks.
How long can a Threads post be?
Threads posts can be up to 500 characters. The composer checks the limit before anything is scheduled.
Can I post to Threads and Instagram at the same time?
Yes. Write once and schedule a version for each network in the same step.
Related channels
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